There are two fruits.
One fruit... it has the good look whose we want to eat that very bad. But unfortunately, the material inside is rotten.
The another one is... it has the bad look. Just by looking at that, we feel to get disgusted. It doesn't has good taste. For that, we have an idea that insists us stoping and choosing the previous one. We never know that the fruit has the really great taste of the world in the very-very-very deep inside.